President of Longneck & Thunderfoot, LLC. Former director of Gold AZBEE award winning SearchEngineWatch.com, former Co-founder of Webby, MEGAS, RTS award winning & BAFTA nominee Moblog.net
If you were the PPC manager for William Hill who was managing their paid search campaign on the day of the 2014 World Cup final, Adthena’s competitive PPC data shows you made a very big bet on the search engines. And, according to the company, that bet paid off handsomely.
It was recently estimated that the manual penalty against eBay.co.uk may have cost the company up to $200 million. We decided to look at how they might have arrived at that number.